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Tag Archives: customer

Are You Missing This Critical Person on Your Strategy Team?

April 4, 2013

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Business Strategy Workshops have quite the reputation – formal, difficult, intense.  I get request for business strategy workshop agendas, templates, and ideas (HMMM, maybe I need to put something together for our community . . .).   It’s as if many of us are afraid to just grab some people and start talking; hammer out […]

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One HUGE Reason to Do Market Research

April 3, 2012

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If I surveyed all of this month’s visitors to the site (and you all answered the survey), I’ll bet we’d end up with a pretty well aligned answer to the “Why do market research?” question.  I’d expect answers like: Identify potential customers Know your customers’ needs and what they value Understand your customer Get feedback […]

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Who are You?

February 13, 2012

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Getting to know you better I’m struggling with something, so I thought it would make sense to just get it out. I think you can help . . . The audience here seems to be pretty diverse.  I’ve been able to grasp some general understanding of who visits the site like: Business consultants – strategy, […]

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Big Problems for New Business – Give a Result (Part 3)

October 26, 2011

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Part 3 of “Big Problems for New Business”, will continue the case-study series of a new product business plan I recently reviewed.  In Part 1 and Part 2, we found some major cracks in the foundation of this business plan – it is not clear who the customer is and what the result from using […]

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Big Problems for New Business – So What? (Part 2)

October 24, 2011

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In Part 2 of “Big Problems for New Business” we continue to analyze the new product business plan that I was asked to review recently.  We are studying this business plan because of the excellent examples of mistakes that it contains.  This is a great case study to see where pieces of a basic product […]

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